At the future of digital marketing from e-consultancy (a great event by the way), there was a great speaker from John McCain’s presidential campaign who headed up the digital channels for the campaign. He said some very interesting points that made me wonder how they can be applied to traditional marketing. After all, even though [...]
06.19Data, not digital
For the past couple of years, digital has been touted as the thing that every marketeer should be focusing on and what was and is going to provide the best returns for marketing spend over time. The time has come to stop thinking of digital and offline marketing as separate entities and deciding that ‘digital [...]
I’ve been reading a lot about Zappos and their CEO Tony Hsieh recently and most recently, in Inc magazine (a greate publication by the way). I’m really interested in him and them mainly due to them being a pureplay online retailer without stores and those overheads, and also due to their exponential growth.
There are some [...]
06.12Bad Targeting
Today I received an email from a networking group asking me to a ladies lunch. Now I’m not often offended however calling me a lady is a little extreme I thought.
It’s just an example of bad targeting. They may come back and say that you might know someone who is interested. Well if that’s the [...]