Bad Targeting by Rob Smith

Today I received an email from a networking group asking me to a ladies lunch. Now I’m not often offended however calling me a lady is a little extreme I thought.

It’s just an example of bad targeting. They may come back and say that you might know someone who is interested. Well if that’s the case you should send me a separate email asking me that – not the general one. Please, a little bit of segmentation and targeting would not go amiss.

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