02.07.2009Mobiles are personal, like people. Treat them that way by Rob Smith
People’s mobile phones are incredible personal devices. They are what we use to communicate with close family and friends and generally have been quite marketing and advertising free. People dislike their privacy being invaded on their mobile phone.
So a few simple rules before you start communicating via mobile:
- Get permission first
- Make sure you know what they want sent, i.e. their preferences
- Trust – you need to gain their trust as a brand first
- Make sure the information being sent it spot on relevant
Same kind of rules as any communication channel, however with mobile, it’s all the more important right now.
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