Comments on: Don’t make me register for checkout

By: Rob Smith

Rob Smith — Tue, 22 Dec 2009 19:35:02 +0000

Hi Luke – thanks for contributing. Yes if people just checkout, it’s harder to link up customer behaviour over a period of time. However on websites where they are likely to make repeat purchases (Amazon for example) there’s a high probability they may register anyway for advantages that you show, such as order tracking/easy repeat orders etc.

I can’t think of another disadvantage really although am open to suggestion.

Another way we’ve done it for a different site is to add just username and password fields into the ordering process, so they register easily while checking out – can work well too.

By: Luke

Luke — Tue, 22 Dec 2009 18:29:15 +0000

Are there any disadvantages of having a just checkout option?

By: James Clinch

James Clinch — Tue, 17 Nov 2009 19:46:06 +0000

I disagree purely on the grounds that a checkout only option would result in me spending far more money online. Which I believe proves your point.
I’ll get me coat……