19.11.2009Quick Tip: Privacy is as important as security by Rob Smith
Reading time: 2 – 2 minutes
This is the first in a series of quick and dirty posts that will just give snippets of tips on Ecommerce to help online retailers and any agencies helping them.
What’s the issue?
Today, privacy. A recent survey that I heard about on Ecom Experts podcast said that people were as concerned about privacy as security. Many websites go over the top with their security badges and messages to convince the user where they are ordering from is secure, but not enough is normally said about privacy.
Consumers need to be given the confidence that their details will be stored securely, not sold on to third parties and it needs to be clear what they are opting in or out of in terms of communications via email, phone and SMS.
What can you do?
A simple statement under where they add their personal details saying:
“Our privacy guarantee: Your information will never be used or sold to 3rd parties” or similar, with a lin to a privacy policy.
Make sure marketing communication checkboxes are easy to understand!
“Tick this box if you want to receive our monthly email with all the latest offers and new products”
Simple. None of this “please untick this box if you don’t want to not receive” stuff. Finally have a more detailed privacy policy people can read further on and get more detail on the data you collect, what it’s for and how you use, store and maintain that data.
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