We hear it too often. There have been so many times that I’ve heard people comparing offline shopping to online shopping. Trying to recreate the offline experience in an online store.
Here are what I believe are the fundamental differences:
1) Online, you can be in 10 shops at once
The possibility of comparing lots of different website’s [...]
Lots of commentry on the web today about Firefox 3.5 being the most popular browser. Really, when you add up Internet Explorer, it’s still IE at 55.4% and Firefox at 32.1%. See graph below. There’s a problem though
This is not what you’re clients stats are like. See below two of our major ecommerce sites for [...]
“Current spend from advertisers is between 12% and 13% of total budget. However, the time spent onlone by consumers is approaching 20%. Clients need to address this shortfall” – Martin Sorrell, CEO, WPP
Great quote and a very simple gap that needs to be filled. If advertisers continue this trend they will fall further and further [...]
This is a follow on from the ‘7 deadly sins of beginning a web project‘ which I posted last month, this post deals with what to do, as opposed to not doing.
1) Assign a website champion
This is crucial. There needs to be someone inside an organisation that is running the website project that will be [...]
According to Verdict Analysis, the heady days of 20-40% year on year growth for online spending is over. With the recession and ecommerce becoming more mature, growth is set to be a more sedate 11% per annum. See below:
It’s an interesting perspective. Although I agree a lot of the major retailers are doing a lot [...]
As some of you may know, we work with a number of retailers helping them with their ecommerce operations. One of those companies is Next where we operate one of their 3rd party websites that sells Made to Order products such as curtains, blinds and some furniture.
It’s now been going close to 2 years and [...]