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According to Verdict Analysis, the heady days of 20-40% year on year growth for online spending is over. With the recession and ecommerce becoming more mature, growth is set to be a more sedate 11% per annum. See below:

It’s an interesting perspective. Although I agree a lot of the major retailers are doing a lot of things right, many are doing them wrong as well.

I agree the total market size and therefore overall spending may grow at around 11%, however any individual site should be looking at taking market share via creating engaging customers experiences and staying ahead of the ecommerce curve. There’s also the growing mobile space that presents many opportunities for growth online.

Filed under: Ecommerce

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