“Current spend from advertisers is between 12% and 13% of total budget. However, the time spent onlone by consumers is approaching 20%. Clients need to address this shortfall” – Martin Sorrell, CEO, WPP

Great quote and a very simple gap that needs to be filled. If advertisers continue this trend they will fall further and further behind consumers shopping habits and it will be very hard to catch up

Filed under: Digital Media

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