Reading time: 3 – 4 minutes
It’s clear from some of the traffic coming to this blog that there seem to be quite a few people wondering how to structure a digital agency – what the options are and therefore the pros and the cons. I thought I’d write a quick post from my experience of [...]
Reading time: 5 – 8 minutes
This week I attended one of the Marketing Industry Network events in Manchester which discussed the future of the independent digital agency. The panel including agencies like Cool Pink, Code Computerlove and Chapter8 and come question time I asked whether the change within the industry is been driven by clients [...]
Reading time: 6 – 9 minutes
This is unashamedly inspired by Sam Barne’s 7 deadly sins of web project management. While Sam wrote his post from the position of being a project manager on the agency side (as you would expect), this post is concentrating on being a help for the client side. It is aimed [...]
Reading time: 2 – 2 minutes
For the past couple of years, digital has been touted as the thing that every marketeer should be focusing on and what was and is going to provide the best returns for marketing spend over time. The time has come to stop thinking of digital and offline marketing as separate [...]
Reading time: 1 – 2 minutes
2008 to 2009 is really the emergence of streams into the common culture.
Let me explain what I mean. A stream is simply a set of information that is updated all the time by events, communication, conversation, anything that could be occurring right now. Generally a lot of people are now [...]