Reading time: 2 – 3 minutes

We are coming into a digital / data age by all accounts, and have been for a while. Everything is based on data, data data and making decisions based on that data, especially for ecommerce sites. Really though, do we know what we’re looking at? Do we understand the numbers? [...]

Filed under: Analytics & measurement, linkedin | 1 Comment

Reading time: 2 – 2 minutes

Most companies are collecting data for no reason. Far too often we’re coming across companies that have some form of analytics but no idea why. They have had it put in (mainly because it’s free) and someone has normally shown them how to log in and told them what some [...]

Filed under: Analytics & measurement, Digital Media, linkedin | Post a comment