Amazon and their inventory

Reading time: 1 – 2 minutes

I was watching a presentation about Amazon on Get Elastic (well worth watching by the way) and a lot of it was great insight into what they do well and why. The bit that struck me the most though was their business model in terms of inventory and suppliers. It’s [...]

Google’s ‘My Location’

Reading time: 1 – 2 minutes

Not sure if it’s been around for a while and I have just noticed it but in Google maps just now a new little button appeared, see to the right the blue dot. On clicking it Firefox asked me if I wanted Google to be allowed to see my location, [...]

The rise of mobile – no, really

Reading time: 2 – 2 minutes

So, for the past five years, mobile has year on yeat been heralded as the next big thing and each year it has failed to deliver on those promises. I remember programming a WAP site for a company I was freelancing for at the time in 2001. It was exciting [...]

7 deadly sins of beginning a web project

Reading time: 6 – 9 minutes

This is unashamedly inspired by Sam Barne’s 7 deadly sins of web project management. While Sam wrote his post from the position of being a project manager on the agency side (as you would expect), this post is concentrating on being a help for the client side. It is aimed [...]

Online camera purchasing – Canon EOS 1000D

Reading time: 2 – 3 minutes

Had a bit of a bizarre experience when trying to buy this camera – I imagine it gets all the more difficult when you don’t even know what camera you want! Having spoke to a few photography friends, Ben and Martin among them, the 1000D seemed like a perfect first [...]

Google’s new moves

Reading time: 1 – 2 minutes

Lots of little changes are always happening over at Google and it’s always interesting to watch and to read the interviews with some of their seniro people including designers and engineers.
The latest thing coming over the horizon is Google Caffeine. By all accounts it’s to be a big shake up [...]

Simplicity is the most complex achievement

Reading time: 2 – 3 minutes

Today I was listening to Boagworld – a podcast on web design from a company that’s very similar in many ways to Blueleaf in the way it functions and the kind of work it does, apart from they focus solely on digital work.
There was one comment in there, “Simplicity is [...]

Mobiles are personal, like people. Treat them that way

Reading time: < 1 minute

People’s mobile phones are incredible personal devices. They are what we use to communicate with close family and friends and generally have been quite marketing and advertising free. People dislike their privacy being invaded on their mobile phone.
So a few simple rules before you start communicating via mobile:
- Get permission first
- [...]

What we can learn from the US presidential campaign

Reading time: 2 – 4 minutes

At the future of digital marketing from e-consultancy (a great event by the way), there was a great speaker from John McCain’s presidential campaign who headed up the digital channels for the campaign. He said some very interesting points that made me wonder how they can be applied to traditional [...]

Data, not digital

Reading time: 2 – 2 minutes

For the past couple of years, digital has been touted as the thing that every marketeer should be focusing on and what was and is going to provide the best returns for marketing spend over time. The time has come to stop thinking of digital and offline marketing as separate [...]