Zappos and Tony Hsieh

Reading time: 1 – 2 minutes

I’ve been reading a lot about Zappos and their CEO Tony Hsieh recently and most recently, in Inc magazine (a greate publication by the way). I’m really interested in him and them mainly due to them being a pureplay online retailer without stores and those overheads, and also due to [...]

Bad Targeting

Reading time: < 1 minute

Today I received an email from a networking group asking me to a ladies lunch. Now I’m not often offended however calling me a lady is a little extreme I thought.
It’s just an example of bad targeting. They may come back and say that you might know someone who is interested. [...]

What about Digital Service Design?

Reading time: 2 – 2 minutes

Recently I have been reading a lot on the emerging market of service design, and how it affects our industry as an agency at Blueleaf, and how it affects my role.
Service design is the process of using design methods and experience to change the way services operate and interact with [...]

Streams in digital media for business

Reading time: 1 – 2 minutes

2008 to 2009 is really the emergence of streams into the common culture.
Let me explain what I mean. A stream is simply a set of information that is updated all the time by events, communication, conversation, anything that could be occurring right now. Generally a lot of people are now [...]