We hear it too often. There have been so many times that I’ve heard people comparing offline shopping to online shopping. Trying to recreate the offline experience in an online store.
Here are what I believe are the fundamental differences:
1) Online, you can be in 10 shops at once
The possibility of comparing lots of different website’s [...]
Lots of commentry on the web today about Firefox 3.5 being the most popular browser. Really, when you add up Internet Explorer, it’s still IE at 55.4% and Firefox at 32.1%. See graph below. There’s a problem though
This is not what you’re clients stats are like. See below two of our major ecommerce sites for [...]
According to Verdict Analysis, the heady days of 20-40% year on year growth for online spending is over. With the recession and ecommerce becoming more mature, growth is set to be a more sedate 11% per annum. See below:
It’s an interesting perspective. Although I agree a lot of the major retailers are doing a lot [...]
As some of you may know, we work with a number of retailers helping them with their ecommerce operations. One of those companies is Next where we operate one of their 3rd party websites that sells Made to Order products such as curtains, blinds and some furniture.
It’s now been going close to 2 years and [...]
This is the first in a series of quick and dirty posts that will just give snippets of tips on Ecommerce to help online retailers and any agencies helping them.
What’s the issue?
Today, privacy. A recent survey that I heard about on Ecom Experts podcast said that people were as concerned about privacy as security. Many [...]
It’s one of the most common mistakes made by ecommerce builds and systems the world over. Forcing people to register for an account to buy.
“But we need to get their information to market to them!”
You’ll get it anyway with an order
“But how will we link up repeat purchases without an account registration”
If they don’t purchase [...]
On friday night (the 13th I might add), Blueleaf were nominated for our work with Laura Ashley for the best ecommerce site at the DADI awards. The DADIs are digital indutry awards and so highly focused on websites as a whole. I’m please to say that we won!
It was a great evening – me and [...]
I was watching a presentation about Amazon on Get Elastic (well worth watching by the way) and a lot of it was great insight into what they do well and why. The bit that struck me the most though was their business model in terms of inventory and suppliers. It’s worth listening to the explanation [...]