Reading time: < 1 minute
A few weeks ago I attended a UKFast roundtable talking about the marketing mix and how it’s changing especially with more and more digital marketing channels opening up. Check out the video below to see me rambling on with a few other clever Manchester people.
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Reading time: 5 – 8 minutes
The Internet and Ecommerce have really taken off, especially in the last five years. By all accounts, this is going to continue. Recently though, there’s been much speculation about Internet growth rates and whether they and the revenues derived from them are really going to continue growing at such an [...]
Reading time: < 1 minute
Just published is my new article over at Think Vitamin, Carsonified’s blog. It’s about surprisingly 5 important themes for this year in ecommerce. These are generally themes to look at if you have all of the basics like well converting pages, easy checkout, etc all sorted. Check it out:
http://carsonified.com/blog/business/5-important-e-commerce-themes-for-2010
Reading time: 2 – 3 minutes
We are coming into a digital / data age by all accounts, and have been for a while. Everything is based on data, data data and making decisions based on that data, especially for ecommerce sites. Really though, do we know what we’re looking at? Do we understand the numbers? [...]
Reading time: < 1 minute
My article on why context is so important to mobile marketing, and how that differs to normal marketing has been posted over at Wise Marketer. You’ll need a free login to read the article (well worth the effort) and I would thoroughly recommend registering for their daily update – so much [...]
Reading time: 2 – 2 minutes
Most companies are collecting data for no reason. Far too often we’re coming across companies that have some form of analytics but no idea why. They have had it put in (mainly because it’s free) and someone has normally shown them how to log in and told them what some [...]
Reading time: 3 – 4 minutes
We hear it too often. There have been so many times that I’ve heard people comparing offline shopping to online shopping. Trying to recreate the offline experience in an online store.
Here are what I believe are the fundamental differences:
1) Online, you can be in 10 shops at once
The possibility of [...]
Reading time: 1 – 2 minutes
Lots of commentry on the web today about Firefox 3.5 being the most popular browser. Really, when you add up Internet Explorer, it’s still IE at 55.4% and Firefox at 32.1%. See graph below. There’s a problem though
This is not what you’re clients stats are like. See below two of [...]
Reading time: 3 – 5 minutes
This is a follow on from the ‘7 deadly sins of beginning a web project‘ which I posted last month, this post deals with what to do, as opposed to not doing.
1) Assign a website champion
This is crucial. There needs to be someone inside an organisation that is running the [...]
Reading time: 2 – 2 minutes
As some of you may know, we work with a number of retailers helping them with their ecommerce operations. One of those companies is Next where we operate one of their 3rd party websites that sells Made to Order products such as curtains, blinds and some furniture.
It’s now been going [...]