We are coming into a digital / data age by all accounts, and have been for a while. Everything is based on data, data data and making decisions based on that data, especially for ecommerce sites. Really though, do we know what we’re looking at? Do we understand the numbers? The differences in conversion rates, [...]
My article on why context is so important to mobile marketing, and how that differs to normal marketing has been posted over at Wise Marketer. You’ll need a free login to read the article (well worth the effort) and I would thoroughly recommend registering for their daily update – so much great content comes from [...]
Most companies are collecting data for no reason. Far too often we’re coming across companies that have some form of analytics but no idea why. They have had it put in (mainly because it’s free) and someone has normally shown them how to log in and told them what some of the numbers mean. They [...]
We hear it too often. There have been so many times that I’ve heard people comparing offline shopping to online shopping. Trying to recreate the offline experience in an online store.
Here are what I believe are the fundamental differences:
1) Online, you can be in 10 shops at once
The possibility of comparing lots of different website’s [...]
Lots of commentry on the web today about Firefox 3.5 being the most popular browser. Really, when you add up Internet Explorer, it’s still IE at 55.4% and Firefox at 32.1%. See graph below. There’s a problem though
This is not what you’re clients stats are like. See below two of our major ecommerce sites for [...]
This is a follow on from the ‘7 deadly sins of beginning a web project‘ which I posted last month, this post deals with what to do, as opposed to not doing.
1) Assign a website champion
This is crucial. There needs to be someone inside an organisation that is running the website project that will be [...]
As some of you may know, we work with a number of retailers helping them with their ecommerce operations. One of those companies is Next where we operate one of their 3rd party websites that sells Made to Order products such as curtains, blinds and some furniture.
It’s now been going close to 2 years and [...]
It’s one of the most common mistakes made by ecommerce builds and systems the world over. Forcing people to register for an account to buy.
“But we need to get their information to market to them!”
You’ll get it anyway with an order
“But how will we link up repeat purchases without an account registration”
If they don’t purchase [...]
On friday night (the 13th I might add), Blueleaf were nominated for our work with Laura Ashley for the best ecommerce site at the DADI awards. The DADIs are digital indutry awards and so highly focused on websites as a whole. I’m please to say that we won!
It was a great evening – me and [...]
I was watching a presentation about Amazon on Get Elastic (well worth watching by the way) and a lot of it was great insight into what they do well and why. The bit that struck me the most though was their business model in terms of inventory and suppliers. It’s worth listening to the explanation [...]