Reading time: 2 – 4 minutes
At the future of digital marketing from e-consultancy (a great event by the way), there was a great speaker from John McCain’s presidential campaign who headed up the digital channels for the campaign. He said some very interesting points that made me wonder how they can be applied to traditional [...]
Reading time: 2 – 2 minutes
For the past couple of years, digital has been touted as the thing that every marketeer should be focusing on and what was and is going to provide the best returns for marketing spend over time. The time has come to stop thinking of digital and offline marketing as separate [...]
Reading time: 1 – 2 minutes
I’ve been reading a lot about Zappos and their CEO Tony Hsieh recently and most recently, in Inc magazine (a greate publication by the way). I’m really interested in him and them mainly due to them being a pureplay online retailer without stores and those overheads, and also due to [...]
Reading time: < 1 minute
Today I received an email from a networking group asking me to a ladies lunch. Now I’m not often offended however calling me a lady is a little extreme I thought.
It’s just an example of bad targeting. They may come back and say that you might know someone who is interested. [...]
Reading time: 2 – 2 minutes
Recently I have been reading a lot on the emerging market of service design, and how it affects our industry as an agency at Blueleaf, and how it affects my role.
Service design is the process of using design methods and experience to change the way services operate and interact with [...]
Reading time: < 1 minute
“Your inbox is a todo list that anyone in the world can write to”
- Unknown (but it wasn’t me)
Reading time: 1 – 2 minutes
2008 to 2009 is really the emergence of streams into the common culture.
Let me explain what I mean. A stream is simply a set of information that is updated all the time by events, communication, conversation, anything that could be occurring right now. Generally a lot of people are now [...]
David Heinemeier Hansson, the founder of Ruby on Rails posted an interesting video from Startup which is about how they at 37 signals have built a profitable business…