My article on why context is so important to mobile marketing, and how that differs to normal marketing has been posted over at Wise Marketer. You’ll need a free login to read the article (well worth the effort) and I would thoroughly recommend registering for their daily update – so much great content comes from these guys (if I do say so myself):

http://bit.ly/bcKoDb

People’s mobile phones are incredible personal devices. They are what we use to communicate with close family and friends and generally have been quite marketing and advertising free. People dislike their privacy being invaded on their mobile phone.

So a few simple rules before you start communicating via mobile:

- Get permission first
- Make sure you know what they want sent, i.e. their preferences
- Trust – you need to gain their trust as a brand first
- Make sure the information being sent it spot on relevant

Same kind of rules as any communication channel, however with mobile, it’s all the more important right now.